4550051

9781412916332

Social Marketing in the 21st Century

Social Marketing in the 21st Century
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  • ISBN-13: 9781412916332
  • ISBN: 141291633X
  • Publication Date: 2005
  • Publisher: Sage Pubns

AUTHOR

Andreasen, Alan R.

SUMMARY

'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.Andreasen, Alan R. is the author of 'Social Marketing in the 21st Century ', published 2005 under ISBN 9781412916332 and ISBN 141291633X.

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