Smart World Breakthrough Creativity And the New Science of Ideas

WHAT DO jazz musician Dave Brubeck, Apple's Steve Jobs, Mattel's Ruth Handler, and architect Frank Gehry all have in common? They are credited with some of the most inventive accomplishments of the past half-century the classic jazz album Time Out, the ipod, Barbie and Spain's spectacular Guggenheim Museum.Yet their creative leaps all came about different. They each combined their individual imaginative intelligence with unique networks of ideas that lay outside their own minds to reach true breakthroughs in their fields. Clearly, not all brilliant innovations originate only from the minds of individual geniuses. On the contrary, our world is made up of intelligent networked spaces that, if we navigate them skillfully, can lead us to generate unprecedented ideas. Welcome to Smart World. In this provocative book, Richard Ogle argues that creative breakthroughs are born when individuals and groups access new idea-spaces and exploit the principles that govern them Boldly outlining a new science of ideas he sets out nine laws including "hotspots," "the fit get fitter," and "small- world networks" that govern idea-spaces. And he illuminates each law with fascinating stories of dramatic breakthroughs in science, business, and art. For example, you'll discover: What sparked Picasso's creation of the seminal painting that heralded cubism. Where Ruth Handler got the idea for Barbie and why it turned the doll business upside down. How Frank Gerhy set the world of architecture a new path How "supersizing" portions came about and why it permanently change the fast food industry. Why Crick and Watson, two rank outsiders solved the enigma off DNA when Linus Pauling couldn't. Anyone interested in how creative leaps occur primarily in business, but also in science, technology and the arts will value this book as will those interested in how human imagination and intuition and insight really operate Insightful and compelling, Smart World will forever transform the way we think about creativity and innovation.Ogle, Richard is the author of 'Smart World Breakthrough Creativity And the New Science of Ideas', published 2007 under ISBN 9781591394174 and ISBN 1591394171.