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9780300102338

Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand

Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
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  • ISBN-13: 9780300102338
  • ISBN: 030010233X
  • Publisher: Yale University Press

AUTHOR

Taylor, J. Gary, Scharlin, Patricia J.

SUMMARY

'Smart Alliance' tells the remarkable story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation & together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.Taylor, J. Gary is the author of 'Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand' with ISBN 9780300102338 and ISBN 030010233X.

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