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9780300102338
Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
by Taylor, J. Gary, Scharlin, Patricia J.
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Product details
- ISBN-13: 9780300102338
- ISBN: 030010233X
- Publisher: Yale University Press
AUTHOR
SUMMARY
'Smart Alliance' tells the remarkable story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation & together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.Taylor, J. Gary is the author of 'Smart Alliance How a Global Corporation and Environmental Activists Transformed a Tarnished Brand' with ISBN 9780300102338 and ISBN 030010233X.
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