4428418
9781576872680
The media is fragmenting, the mass market is splitting. For marketers this presents an unavoidable conundrum. Like it or not, creating emotional relationships with the consumer is the challenge of the century. Roberts covers sight, sound & motion - the combination that dominates our screen-based culture.Roberts, Kevin is the author of 'Sisomo The Future on Screen' with ISBN 9781576872680 and ISBN 1576872688.
[read more]