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4830207

9780273704058

Simply Marketing Communications

Simply Marketing Communications
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Product details

  • ISBN-13: 9780273704058
  • ISBN: 0273704052
  • Publisher: Pearson Education, Limited

AUTHOR

Fill, Chris

SUMMARY

This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.Fill, Chris is the author of 'Simply Marketing Communications' with ISBN 9780273704058 and ISBN 0273704052.

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