2067532

9780875843988

Simply Better Winning and Keeping Customers by Delivering What Matters Most

Simply Better Winning and Keeping Customers by Delivering What Matters Most
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  • ISBN-13: 9780875843988
  • ISBN: 0875843980
  • Publication Date: 2004
  • Publisher: Harvard Business School Press

AUTHOR

Barwise, Patrick, Meehan, Sean

SUMMARY

Sean Meehan is the Martin Hilti Professor of Marketing and Change Management and director of the M.B.A. program at IMD, in Lausanne, Switzerland.Barwise, Patrick is the author of 'Simply Better Winning and Keeping Customers by Delivering What Matters Most', published 2004 under ISBN 9780875843988 and ISBN 0875843980.

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