2067532
9780875843988
Sean Meehan is the Martin Hilti Professor of Marketing and Change Management and director of the M.B.A. program at IMD, in Lausanne, Switzerland.Barwise, Patrick is the author of 'Simply Better Winning and Keeping Customers by Delivering What Matters Most', published 2004 under ISBN 9780875843988 and ISBN 0875843980.
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