5839794
9781416576440
Steven M. Cristolis a leading authority on brand strategy and a consultant to leading technology companies. He is co-author ofEssentials of Media Planning: A Marketing Viewpoint,now in its third edition and translated into five languages.Cristol, Steven M. is the author of 'Simplicity Marketing', published 2007 under ISBN 9781416576440 and ISBN 1416576444.
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