1591962
9780684859187
This guide uses proven examples, to introduce powerful tools centring on the 4R's of simplification - Replace, Repackage, Reposition and Replenish. It prescribes ten strategies to relieve customer stress.Cristol, Steven M. is the author of 'Simplicity Marketing End Brand Complexity, Clutter, and Confusion' with ISBN 9780684859187 and ISBN 0684859181.
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