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9781419536366

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience

Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience
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Product details

  • ISBN-13: 9781419536366
  • ISBN: 1419536362
  • Edition: 0
  • Publication Date: 2006
  • Publisher: Kaplan Publishing

AUTHOR

Pamela Danziger

SUMMARY

Pam Danziger focuses on the key missing element of the traditional four Ps of marketing (product, price, promotion, and placement): people.Pamela Danziger is the author of 'Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience', published 2006 under ISBN 9781419536366 and ISBN 1419536362.

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