4077901
9780471506614
Thirteen Keys: Building and Maintaining a Successful Consulting Practice. Indirect Marketing: Building an Image and Reputation that Encourages Prospects to Seek You Out. Referral Marketing: Making Your Practice Grow Through Referrals and Recommendations. Direct Marketing: Using Advertising and Brochures to Promote Your Practice. Direct Mail Marketing: Selecting and Using Mailing Lists to Market Your Services. Selling Professional Services: Face-to-Face Methods for Marketing Your Practice. Practice Management: The Marketing Implications. Conclusion. Index.Shenson, Howard L. is the author of 'Shenson on Consulting' with ISBN 9780471506614 and ISBN 0471506613.
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