Shelf Space Modern Package Design, 1945-1965

Designers & pop culture buffs alike will revel in this outstanding portfolio of package design from the mid 1940s to mid 1960s. In more than 150 color photos, Jankowski presents favorite pieces of the period -- a Bing Crosby ice cream carton, a surrealist perfume bottle by Salvador Dali, Astronaut: The New Game of Outer SpaceÓ , Let's Do the DishesÓ (for girls )-- chosen for their strong graphics, classic 50s motifs, social commentary, or quirky humor. Readers will recognize familiar classics like the boldly designed package for Brillo soap pads, the Rice Krispies cereal box, & an early incarnation of the Frisbee. All are cultural time capsules from a rich era of design, reflecting an image of a nation caught somewhere between the old west & the space age.Jankowski, Jerry is the author of 'Shelf Space Modern Package Design, 1945-1965', published 1998 under ISBN 9780756773748 and ISBN 0756773741.