4232407
9781932994445
Draws on groundbreaking new research and analyses, including surveys, focus groups, and large-scale studies that cross demographics, to provide important insights into what women really want and to furnish suggestions on how to market effectively to this powerful force in today's consumer marketplace.Schneider, Grant J. is the author of 'She Means Business 7 New rules for Marketing to Today's Woman' with ISBN 9781932994445 and ISBN 1932994440.
[read more]