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9789811666698

Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo

Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo
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Product details

  • ISBN-13: 9789811666698
  • ISBN: 9811666695
  • Publication Date: 2023
  • Publisher: Springer

AUTHOR

Yang, Changzheng, Yue, Feng, Zhu, Hanxiong

SUMMARY

Yang, Changzheng is the author of 'Sharing Behavior of Brand Crisis Information on Social Media : A Case Study of Chinese Weibo', published 2023 under ISBN 9789811666698 and ISBN 9811666695.

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