2065570
9780674016347
Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education
by Kirp, David L., Berman, Elizabeth Popp, Holman, Jeffrey T.
31245
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- Condition: Good
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- Provider Rating: 88%
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Product details
- ISBN-13: 9780674016347
- ISBN: 0674016343
- Publication Date: 2004
- Publisher: Harvard Univ Pr
AUTHOR
SUMMARY
Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success.Kirp, David L. is the author of 'Shakespeare, Einstein, and the Bottom Line The Marketing of Higher Education', published 2004 under ISBN 9780674016347 and ISBN 0674016343.
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