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9780273635772

Seven Secrets of Service Strategy

Seven Secrets of Service Strategy
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  • ISBN-13: 9780273635772
  • ISBN: 0273635778
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Horovitz, Jacques, Johnson, Gerry

SUMMARY

Dr. Horovitz is Professor of Service Strategy Marketing and Management at IMD in Lausanne, Switzerland.Horovitz, Jacques is the author of 'Seven Secrets of Service Strategy' with ISBN 9780273635772 and ISBN 0273635778.

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