33768878

9780071086967

Services Marketing

Services Marketing
$21.57
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  • Comments: ALTERNATE EDITION: Softcover, International Edition. Softback International edition. Has the same contents as US edition guaranteed. Ships SAME or NEXT business day. Receive in 4-6 business days. This book could be black and white.

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  • ISBN-13: 9780071086967
  • ISBN: 007108696X
  • Edition: 6th Revised edition
  • Publication Date: 2012
  • Publisher: McGraw Hill Higher Education

AUTHOR

Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler

SUMMARY

Mary Jo Bitner is the author of 'Services Marketing', published 2012 under ISBN 9780071086967 and ISBN 007108696X.

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