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9780750666749

Services Marketing Management

Services Marketing Management
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Product details

  • ISBN-13: 9780750666749
  • ISBN: 0750666749
  • Edition: 3
  • Publication Date: 2006
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Mudie, Peter, Pirrie, Angela

SUMMARY

This text provides a practical approach to the service industry, with a specific focus on the management and marketing elements. It includes pedagogical features such as exercises and mini cases to consolidate learning and make it student friendly and is suitable for students on marketing, business, and hospitality courses.Mudie, Peter is the author of 'Services Marketing Management ', published 2006 under ISBN 9780750666749 and ISBN 0750666749.

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