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45376450

9780077169312

Services Marketing: Integrating Customer Focus Across the Firm

Services Marketing: Integrating Customer Focus Across the Firm
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Product details

  • ISBN-13: 9780077169312
  • ISBN: 007716931X
  • Edition: 3rd Revised edition
  • Publication Date: 2016
  • Publisher: McGraw-Hill Inc.,US

AUTHOR

Alan Wilson, Valarie A. Zeithaml, Dwayne D. Gremler, Mary Jo Bitner

SUMMARY

Alan Wilson is the author of 'Services Marketing: Integrating Customer Focus Across the Firm', published 2016 under ISBN 9780077169312 and ISBN 007716931X.

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