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9780357718308

Services Marketing : Concepts, Strategies, and Cases

Services Marketing : Concepts, Strategies, and Cases
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Product details

  • ISBN-13: 9780357718308
  • ISBN: 0357718305
  • Edition: 6
  • Publication Date: 2023
  • Publisher: Cengage Learning

AUTHOR

Hoffman, K. Douglas, Bateson, John E. G.

SUMMARY

Hoffman, K. Douglas is the author of 'Services Marketing : Concepts, Strategies, and Cases', published 2023 under ISBN 9780357718308 and ISBN 0357718305.

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