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1572444

9780761941583

Services, Marketing and Management

Services, Marketing and Management
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Product details

  • ISBN-13: 9780761941583
  • ISBN: 0761941584
  • Publisher: SAGE Publications, Limited

AUTHOR

Gilmore, Audrey

SUMMARY

This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.Gilmore, Audrey is the author of 'Services, Marketing and Management' with ISBN 9780761941583 and ISBN 0761941584.

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