27634773

9780078112058

Services Marketing (6th Edition)

Services Marketing (6th Edition)
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  • ISBN-13: 9780078112058
  • ISBN: 0078112052
  • Edition: 6
  • Publication Date: 2012
  • Publisher: McGraw-Hill/Irwin

AUTHOR

Dwayne Gremler, Mary Jo Bitner, Valarie A. Zeithaml

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SUMMARY

Dwayne Gremler is the author of 'Services Marketing (6th Edition)', published 2012 under ISBN 9780078112058 and ISBN 0078112052.

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