157297

9780471720348

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
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  • Comments: New. In shrink wrap. Looks like an interesting title!

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  • ISBN-13: 9780471720348
  • ISBN: 0471720348
  • Edition: 2
  • Publication Date: 2000
  • Publisher: Wiley

AUTHOR

Christian Grönroos, Christian Gronroos

SUMMARY

Christian Grönroos is the author of 'Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition', published 2000 under ISBN 9780471720348 and ISBN 0471720348.

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