Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition

Name: Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition
Price: 98.42 USD
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ISBN: 9780471720348

by Christian Grönroos, Christian Gronroos

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ISBN-13: 9780471720348
ISBN: 0471720348
Edition: 2
Publication Date: 2000
Publisher: Wiley

AUTHOR

Christian Grönroos, Christian Gronroos

SUMMARY

Christian Grönroos is the author of 'Service Management and Marketing : A Customer Relationship Management Approach, 2nd Edition', published 2000 under ISBN 9780471720348 and ISBN 0471720348.

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