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5932364

9780273634027

Selling

Selling
$55.33
$3.95 Shipping
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Product details

  • ISBN-13: 9780273634027
  • ISBN: 027363402X
  • Edition: 5
  • Publication Date: 2000
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Allen, Peter, Wootten, Geoffrey

SUMMARY

Examining the entire sales function from the viewpoints of the sales force and sales management, this text emphasises proactive selling, the importance of customer creation, understanding buyer behaviour and the need for production knowledge.Allen, Peter is the author of 'Selling', published 2000 under ISBN 9780273634027 and ISBN 027363402X.

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