180876
9780131009523
For the introductory level course in sales, personal selling, and/or a tele-course in selling. This best-selling text offers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. The ninth edition provides comprehensive coverage of consultative selling, strategic selling, partnering, and value-added selling. Sales force automation is also a major theme.Manning, Gerald L. is the author of 'Selling Today: Creating Customer Value', published 2003 under ISBN 9780131009523 and ISBN 0131009524.
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