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183494

9780140112405

Selling of the President

Selling of the President
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Product details

  • ISBN-13: 9780140112405
  • ISBN: 0140112405
  • Publication Date: 1988
  • Publisher: Penguin USA

AUTHOR

McGinniss, Joe

SUMMARY

McGinniss examines the repackaging of Richard Nixon by the men--Roger Ailes, now working on the George Bush campaign, and Frank Shakespeare--who first suggested that issues bore voters and that image is what counts.McGinniss, Joe is the author of 'Selling of the President', published 1988 under ISBN 9780140112405 and ISBN 0140112405.

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