Selling Modernity: Advertising in Twentieth-Century Germany

"Advertising-this imaginative, erratic, and invasive aspect of capitalism-finds inSelling Modernitya creative and resourceful interpreter. The book marks an important shift from recent studies on consumer culture by emphasizing advertising as the link between production and consumption. It excellently shows that the ethical and economic meanings of advertisements were above all a reflection of Germansrs" fantasies and dreams between 1871 and 1990."-Alon Confino, author ofGermany as a Culture of Remembrance: Promises and Limits of Writing Historyde Grazia, Victoria is the author of 'Selling Modernity: Advertising in Twentieth-Century Germany', published 2007 under ISBN 9780822340690 and ISBN 0822340690.