4064293
9781401832810
Selling Hospitality A Situational Approach
by McNeill, Richard G., Crotts, John C.
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About this item
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- Ships From: Little Rock, AR
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9781401832810
- ISBN: 1401832814
- Publication Date: 2005
- Publisher: Delmar Cengage Learning
AUTHOR
1 Customer Product ReviewsSUMMARY
This text discusses the changing hospitality sales profession, including the three emerging selling roles and when to use them. Transactional selling, consultative selling and alliance selling are unique approaches that salespeople use depending on situational factors.McNeill, Richard G. is the author of 'Selling Hospitality A Situational Approach', published 2005 under ISBN 9781401832810 and ISBN 1401832814.
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