Selling Blue Elephants How to Make Great Products That People Want Before They Even Know They Want Them

Howard Moskowitzis president and CEO of Moskowitz Jacobs Inc. He is a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technology. Widely published in the scientific press, Dr. Moskowitz is known worldwide as the leading thinker and creator of advanced research technology in the area of new product and concept development.Alex Gofman, VP of Technology and CTO of Moskowitz Jacobs Inc., was the architect of several globally-recognized commercially available technologies and the author of many patents. His papers have been presented and published extensively.Gofman, Alex is the author of 'Selling Blue Elephants How to Make Great Products That People Want Before They Even Know They Want Them', published 2007 under ISBN 9780136136682 and ISBN 0136136680.