4777916
9780060198800
Master the art of self-promotion with style and substance. Does "publicity mean "sell-out to you? Do you worry that marketing yourself means compromising your values -- that you'll have to brag, beg, or sell your soul to get what you want? Relax. The secrets to selling yourself while staying true to your beliefs are within reach. Whether you're a company employee looking to move up the corporate ladder or an entrepreneur wanting to position yourself as a hot property, you'll find what you're looking for in this book.Susan Harrow shows you how to avoid the biggest mistakes that will hold you back from phenomenal success.A thirteen-year veteran of the public relations business, Susan Harrow has helped renowned entrepreneurs, speakers, and best-selling authors gain and "keep" media attention. What makes Harrow's strategy successful is her philosophy that you don't have to morph into an alpha-male to get great press -- by practicing effective principles that combine business smarts with honesty, anyone can gracefully glide to the top. You can easily become "mediagenic" if you have the right tools.Written in a conversational, woman-to-woman style without any sports talk or war tactics, this innovative book blends illuminating personal anecdotes and wisdom of famous spiritual, historical, and political leaders with Harrow's own unique system. You'll find helpful examples of powerful publicity packages and dozens of practical exercises that instruct and motivatHarrow, Susan is the author of 'Sell Yourself Without Selling Your Soul: A Woman's Guide to Promoting Herself, Her Business, Her Product, or Her Cause with Integrity and Spirit - Susan Harrow' with ISBN 9780060198800 and ISBN 006019880X.
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