4577298
9781904879558
Experience marketing is a simple technique that is behind some of the most innovative ideas in business today, including the i-pod and low cost flights. The authors bring this theory to life through the use of case studies and anecdotes.Milligan, Andy is the author of 'See, Feel, Think, Do The Power of Experience Marketing' with ISBN 9781904879558 and ISBN 1904879551.
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