4860436
9780773761490
Do you know how to effectively market yourself and your business? Peter Urs Bender teaches you practical selling and promotional techniques as well as hundreds of tips accompanied by examples, anecdotes, and checklists -- and explains why they work. Bender also takes you through the five elements of power marketing -- perceptions, relationships, media, leverage, and data base -- with the goal of helping you gain the greatest impact from all your marketing efforts.Bender, Peter Urs is the author of 'Secrets of Power Marketing: Promote Brand You' with ISBN 9780773761490 and ISBN 0773761497.
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