4277809
9780750666183
This text focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather that the procedural approach, the author demonstrates how to adapt the tactical techniques into search strategies in order to achieve marketing or corporate objectives.Colborn, James is the author of 'Search Marketing Strategies A Marketer's Guide to Objective-Driven Success from Search Engines', published 2005 under ISBN 9780750666183 and ISBN 0750666188.
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