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9780321495990
Catherine Seda helps readers discover how to effectively buy a top position on major search engines, avoid common pitfalls like poor-performing ad copy, and evaluate and correct low visitor-to-buyer conversions.Seda, Catherine is the author of 'Search Engine Advertising Buying Your Way to the Top to Increase Sales', published 2007 under ISBN 9780321495990 and ISBN 0321495993.
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