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1552652

9780749435783

Scoring Points How Tesco Is Winning Customer Loyalty

Scoring Points How Tesco Is Winning Customer Loyalty
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  • Condition: New
  • Provider: gridfreed Contact
  • Provider Rating:
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  • Ships From: San Diego, CA
  • Shipping: Standard
  • Comments: In shrink wrap.
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Product details

  • ISBN-13: 9780749435783
  • ISBN: 074943578X
  • Publisher: Kogan Page, Limited

AUTHOR

Humby, Clive, Hunt, Terry, Phillips, Tim

SUMMARY

This is the story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there.Humby, Clive is the author of 'Scoring Points How Tesco Is Winning Customer Loyalty' with ISBN 9780749435783 and ISBN 074943578X.

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