Scaling Procedures Issues and Applications

Name: Scaling Procedures Issues and Applications
Price: 188.80 USD
Availability: InStock
ISBN: 9780761920267

by Netemeyer, Richard G., Bearden, William O., Sharma, Subhash

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ISBN-13: 9780761920267
ISBN: 0761920269
Publisher: Sage Pubns

AUTHOR

Netemeyer, Richard G., Bearden, William O., Sharma, Subhash

SUMMARY

'Scaling Procedures for Self-Report Measures in the Social Sciences' examines the issues involved in developing and validating multi-item self-report scales of latent constructs.Netemeyer, Richard G. is the author of 'Scaling Procedures Issues and Applications' with ISBN 9780761920267 and ISBN 0761920269.

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