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5964186

9780749450212

Sales Promotion

Sales Promotion
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Product details

  • ISBN-13: 9780749450212
  • ISBN: 0749450215
  • Edition: 4
  • Publication Date: 2008
  • Publisher: Kogan Page, Ltd

AUTHOR

Cummins, Julian, Mullin, Roddy

SUMMARY

Covering everything you need to know, whatever the size of your business, this title details the tried-and-tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions.Cummins, Julian is the author of 'Sales Promotion', published 2008 under ISBN 9780749450212 and ISBN 0749450215.

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