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1538179

9780749438647

Sales Promotion How to Create, Implement and Integrate Campaigns That Really Work

Sales Promotion How to Create, Implement and Integrate Campaigns That Really Work
$52.74
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Product details

  • ISBN-13: 9780749438647
  • ISBN: 0749438649
  • Edition: 3
  • Publication Date: 2003
  • Publisher: Kogan Page, Limited

AUTHOR

Cummins, Julian, Mullin, Roddy

SUMMARY

This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.Cummins, Julian is the author of 'Sales Promotion How to Create, Implement and Integrate Campaigns That Really Work', published 2003 under ISBN 9780749438647 and ISBN 0749438649.

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