5959422
9780618721016
This text is designed to cover all the basic topics in sales management while emphasising customer loyalty, customer relationship management and the effects of technology on the sales function. It aims to keep pace with the evolving role of sales managers in the telecommunications age.Babin, Barry J. is the author of 'Sales Management', published 2008 under ISBN 9780618721016 and ISBN 0618721010.
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