3738618
9780471878728
Sales Management: Concepts and Cases
by Dalrymple, Douglas J.
About this item
- Condition: Very Good
- Provider: Mediabazaar Contact
- Provider Rating: 100%
- Ships From: Glen Allen, VA
- Shipping: Standard, Expedited
- Comments: 1985 Wiley; **2ND EDITION/4TH PRINTING; HC; Cover: shelf & edge wears, o/w great; Fore-edge: minor age grime; Spine: small tear; Content: few dog-eared pages, o/w clean, tight & unmarked; Ships Quick
Product details
- ISBN-13: 9780471878728
- ISBN: 0471878723
- Edition: 2
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Uses a comprehensive, up-to-date and practical approach to sales management. Each chapter begins with a narrative about an individual firm. Boxes highlight recent developments, topical issues and unique sales strategies. Special attention is paid to current topics on managing strategic account relationships, team development, work force diversity, Total Quality Management and ethical issues. This edition features 21 new cases, increasing the total number of cases to 49. Cases appear at the end of each chapter. Thoroughly updated tables, figures and references.Dalrymple, Douglas J. is the author of 'Sales Management: Concepts and Cases' with ISBN 9780471878728 and ISBN 0471878723.
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