by Dalrymple, Douglas J., Cron, William L., DeCarlo, Thomas E.

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ISBN-13: 9780471388807
ISBN: 0471388807
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Dalrymple, Douglas J., Cron, William L., DeCarlo, Thomas E.

SUMMARY

The seventh edition of this comprehensive guide to sales management places special emphasis on relationship marketing, team development, and diversity, and includes new informaton on total quality management and ethics.Dalrymple, Douglas J. is the author of 'Sales Management Concepts and Cases' with ISBN 9780471388807 and ISBN 0471388807.

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