5991460
9781412911771
An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.Donsbach, Wolfgang is the author of 'Sage Handbook of Public Opinion Research', published 2007 under ISBN 9781412911771 and ISBN 141291177X.
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