5991469
9781412918862
Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States.Tellis, Gerard J. is the author of 'Sage Handbook of Advertising', published 2007 under ISBN 9781412918862 and ISBN 1412918863.
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