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1523988

9780471846154

Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management

Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management
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Product details

  • ISBN-13: 9780471846154
  • ISBN: 0471846155
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Temporal, Paul, Trott, Martin

SUMMARY

This work draws together brand management and customer management, strategic tools, which when properly combined and deployed, will rapidly build brand equity.Temporal, Paul is the author of 'Romancing the Customer Maximizing Brand Value Through Powerful Relationship Management' with ISBN 9780471846154 and ISBN 0471846155.

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