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1516187

9781591391470

Rising Tide Lessons from 165 Years of Brand Building at Procter & Gamble

Rising Tide Lessons from 165 Years of Brand Building at Procter & Gamble
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Product details

  • ISBN-13: 9781591391470
  • ISBN: 1591391474
  • Publisher: Harvard Business School Press

AUTHOR

Dyer, Davis, Dalzell, Frederick, Olegario, Rowena

SUMMARY

Davis Dyer is a founding director of The Winthrop Group, Inc., and a senior consultant at The Monitor Group. Frederick Dalzell is a history partner at The Winthrop Group. Rowena Olegario is Assistant Professor of History at Vanderbilt University.Dyer, Davis is the author of 'Rising Tide Lessons from 165 Years of Brand Building at Procter & Gamble' with ISBN 9781591391470 and ISBN 1591391474.

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