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9780762310449

Reviving Traditions in Research on International Market Entry

Reviving Traditions in Research on International Market Entry
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Product details

  • ISBN-13: 9780762310449
  • ISBN: 0762310448
  • Publication Date: 2003
  • Publisher: Emerald Group Publishing Limited

AUTHOR

Li, Tiger, Cavusgil, S. Tamer

SUMMARY

The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market.Li, Tiger is the author of 'Reviving Traditions in Research on International Market Entry', published 2003 under ISBN 9780762310449 and ISBN 0762310448.

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