2056175
9780765613042
Review of Marketing Research
by Malhotra, Naresh K.
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
- Provider Rating: 85%
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Product details
- ISBN-13: 9780765613042
- ISBN: 0765613042
- Publication Date: 2004
- Publisher: Sharpe Incorporated, M. E.
AUTHOR
SUMMARY
The 'Review of Marketing Research' provides current articles by leading researchers and academicians in marketing, as well as material that is not only theoretically rigorous but that also offers richer detail, including literature reviews, empirical studies, and suggestions for future theory development.Malhotra, Naresh K. is the author of 'Review of Marketing Research', published 2004 under ISBN 9780765613042 and ISBN 0765613042.
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