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9780230507548

Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New "Pull" Game

Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New "Pull" Game
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Product details

  • ISBN-13: 9780230507548
  • ISBN: 0230507549
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Sinha, Indrajit, Foscht, Thomas

SUMMARY

Indrajit "Jay" Sinha is a Washburn Research Fellow and Associate Professor of Marketing at the Fox School of Business and Management at Temple University, Philadelphia.Sinha, Indrajit is the author of 'Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New "Pull" Game', published 2007 under ISBN 9780230507548 and ISBN 0230507549.

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