5860639
9780132393898
Rethinking Marketing
by Schindehutte, Minet, Pitt, Leyland, Morris, Michael
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- Condition: Good
- Provider: oneplanetbooks Contact
- Provider Rating: 91%
- Ships From: Columbia, MO
- Shipping: Standard, Expedited
- Comments: Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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- Condition: Good
- Provider: GoTextbooks Contact
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- Ships From: Little Rock, AR
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Product details
- ISBN-13: 9780132393898
- ISBN: 0132393891
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.Schindehutte, Minet is the author of 'Rethinking Marketing', published 2008 under ISBN 9780132393898 and ISBN 0132393891.
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