5860639
9780132393898
Rethinking Marketing
by Schindehutte, Minet, Pitt, Leyland, Morris, Michael
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- Condition: Good
- Provider: seattlegoodwill Contact
- Provider Rating: 95%
- Ships From: Seattle, WA
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- Comments: May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
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About this item
- Condition: Good
- Provider: GoTextbooks Contact
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Product details
- ISBN-13: 9780132393898
- ISBN: 0132393891
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a "what if?" compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.Schindehutte, Minet is the author of 'Rethinking Marketing', published 2008 under ISBN 9780132393898 and ISBN 0132393891.
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