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9780803974906

Rethinking Marketing Towards Critical Marketing Accountings

Rethinking Marketing Towards Critical Marketing Accountings
$204.97
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Product details

  • ISBN-13: 9780803974906
  • ISBN: 0803974906
  • Publisher: SAGE Publications, Limited

AUTHOR

Brownlie, Douglas T., Saren, Michael A. J., Wensley, Robin

SUMMARY

A unique and comprehensive reflection on marketing as a field of study, research and practice, this volume proposes new ways forward for the discipline and the profession.Brownlie, Douglas T. is the author of 'Rethinking Marketing Towards Critical Marketing Accountings' with ISBN 9780803974906 and ISBN 0803974906.

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