1505858
9781563671944
Retailing Principles A Global Outlook
by Poloian, Lynda Gamans
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9781563671944
- ISBN: 1563671948
- Publisher: Fairchild Books
AUTHOR
SUMMARY
This introduction to the world of retailing provides a global perspective, enhanced by carefully chosen examples and visuals and by global retail profiles at the end of each unit. The multichannel approach integrates brick-and-mortar stores, e-tailing, and catalog retailing as key growth strategies for retailers and discusses the effects of the September 11th tragedy on the retailing industry.Poloian, Lynda Gamans is the author of 'Retailing Principles A Global Outlook' with ISBN 9781563671944 and ISBN 1563671948.
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